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AACCI Trade Mission to MENA 2019

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Abu Dhabi - United Arab Emirates 20 days A$0.00
1 - 20 APRIL, 2019
Register before 29 Jan 19 to hold your spot


The Australia Arab Chamber of Commerce & Industry (AACCI) Trade Mission

Bahrain - Saudi Arabia - UAE - Egypt - Tunisia - Morocco

We are pleased to invite AACCI Members, stakeholders, and associates to participate in our exclusive Trade Mission to the MENA region in April 2019.

In 2017, when some AACCI Board Members undertook a Pre-Trade Mission to MENA, we heard and saw firsthand what matters most in these countries now and in the near future.

The AACCI Trade Mission 2019 will focus on Tourism, Education & Training, Construction & Infrastructure, Mining, Agribusiness and Agritechnology, Environmental Technology, Health systems, and Pharmaceuticals - but we assure you that all other industries are equally welcome to join us and will be duly accommodated in the meeting programs.

We aim to ensure all participants gain new insights about each country we visit while enjoying ample face-to-face time with ideal counterparts and prospective clients. 

Importantly, we aim for quality over quantity.

AACCI fills a unique role in Australia's engagement with the MENA region through our extensive and profound relationships with the countries of the Arab League, our membership of the Union of Arab Chambers, our ability to give context to your business interests, and our focus on confident expression of Australia's unique offering in these markets.

We look forward to providing more details of country itineraries in the lead up to the Mission.

I encourage you to indicate your interest to join the Mission, and to choose your preferred countries, at the earliest.

Best Regards,

Roland Jabbour OAM

President & National Chairman

Australia Arab Chamber of Commerce & Industry (AACCI)

A Brief Context

Right across the MENA region economies are in a significant and exciting transformation phase.

The Gulf countries are facing pressures on different fronts: oil prices, war in Yemen, Qatar stand-off, the Syrian conflict, youth unemployment and domestic security. The North African countries of Egypt, Morocco and Tunisia face drought, under-resourced and under-developed mineral wealth, and youth unemployment. Each of these countries is working hard to put in place a myriad of positive measures to keep up with and indeed ahead of the plethora of challenges they face

Several AACCI Board Members saw evidence of this firsthand during an AACCI Pre-Trade Mission to these countries in March 2017.

Throughout the Gulf and across North Africa the keyword that comes up again and again in business meetings, conferences, Government departments, and office corridors is SUSTAINABILITY. The other key word that accompanies this is INNOVATION.

So Sustainability & Innovation must be a central part of our language when interfacing with the region.

There is a clear shift in the workforce with many large businesses downsizing and small businesses closing due to financial pressures faced with new taxes, inflation, and the current flux if relations in the region and beyond. But none of this is a disincentive to the new comer or the innovative old timer.

Enormous attention is now focused on education and training, and each country aspires to to be the hub of education in their broader region.

Traditionally the Governments of the UAE, Saudi Arabia, Egypt, Morocco, and Tunisia have consistently provided reliably generous wages to diploma holders thereby luring citizens away from other skill sets. This led to large and often lumbering public sectors that have diverted resources and talent away from the private sector and created a social expectation that is only now slowly changing.

While each of these countries has successfully implemented significant education and labour reforms and achieved impressive results across all levels of education, still the biggest constraint on industry, SME’s, and employment in general is the lack of skills based training. Indeed statistics show that unemployment is in fact highest amongst the most educated citizens.

With far more liberal and flexible labour laws now in place in each country, along with innovative and effective social safety nets, the private sector is racing to respond to a myriad of new market signals. Private sector involvement in vocational training, job skills coaching, and upgrading employment readiness is in extremely high demand right now, across each of these countries.

Any business in any industry sector that can demonstrate within it's business model some level of skills transfer will be looked upon most favourably at this time.


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AACCI & Your Average Trade Mission: Points of Difference

Our AACCI Trade Mission 2019 will have several major Points of Difference with the average trade visit.

Our combined experience tells us that offshore business-as-usual is no longer good enough, while the Governments of the Middle East and North Africa tell us that AACCI has a unique role to play in promoting and empowering cultural and trade exchange with the Australia Pacific region.

We aim to ensure that you get interface with counterparts appropriate to YOUR project, and adequate support to coach realistic responses and sustainable relationships.

 The AACCI Trade Mission 2019 Points of Difference include:

·      Country contexts – so that YOUR unique place within its market is made evident.

·      Business-to-Business meetings, networking, site visits - so you understand what each country offers YOU.

·      Women-to-Women encounters – because women sometimes do business a little differently.

·      Cultural content – so you get to know what each country values most.

·      3 days in each country – so you get plenty of face-to-face with potential partners /clients.

The AACCI Board are determined to build on the best of Australian trade visits as we harness our long experience of brokering meetings and events with the Arab League Countries to provide you with an experience of the region that is rich and extraordinary.

We know this is not what always happens on trade visits. 

Which is why this is NOT your average trade mission.

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AACCI Trade Mission Program

The AACCI MENA Trade Mission 2019 will have it's own dedicated program of meetings, receptions, and site visits arranged in collaboration with the Government and governing Chamber of Commerce in each country we visit.

Meetings will be industry-specific and at the highest level.

For example, if your project is in Mining then you will meet directly with key counterparts in the relevant Government Ministries of Energy, Water, Mining and Environment and/or with leading entities in your specific field of interest.

Trade Mission delegates will attend their industry meetings each day in the company of an AACCI Board Member who has special expertise and experience in that field.

All delegates will come together for receptions and events each day in each country.

Detailed programs can only be made available when we have collated each delegate's details - including brief bios and statements of objectives - and liaised extensively with each country's relevant authorities.

This means that YOUR input via your dedicated page in this portal is critical to YOUR success on this visit.

Full detailed programs will be made available to delegates by mid-March 2019.

AACCI retains the right to modify, rearrange, or cancel any published program items as local conditions dictate; however we will always endeavour to replace a cancelled program item with another of equal value.


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AACCI Trade Mission Rationale

In March 2017 several members of AACCI’s National Board visited the UAE, Egypt, Morocco and Tunisia to assess the level of business confidence in those countries and the potential opportunities for AACCI members.

The UAE is Australia’s largest trading partner in the MENA region yet the potential for growth remains exceptional. KSA is the largest economy in the region with a consumer base second only to Egypt which, together with Morocco and Tunisia demonstrates strongly positive political developments. As a result these countries now attract increasingly enthusiastic international investment in their physical infrastructures and Human Resource and capacity building.

Government and business leaders in these countries advise AACCI that our special familiarity with the political, commercial and cultural dimensions of the region provides a unique and solid platform for Australians looking to expand their commercial and strategic interests both into the African continent and Europe, and that AACCI serves as a valuable conduit for the promotion of trade and investment also from the Asia Pacific into the Middle East & North Africa, and vice versa.

‘The commercial opportunities for Australia are readily apparent. By talking face-to-face with the business and government leaders in each country we saw firsthand just how positive the signs of civil and economic development really are.’ AACCI National Chairman Roland Jabbour OAM

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Are You Eligible for Funding?

The AACCI Trade Mission MENA 2019 is exactly the type of project Federal and State Governments want to support.

Travel's not cheap, and embarking on export market visits demands significant investment - of time and money.

When you join our Trade Mission, your business may well be eligible for a grant, award, or subsidy to help fund your participation.

Contact Stuart Smith at Vebiz Grants Consultancy for your free, no-obligation assessment of your eligibility. If you choose to go ahead and apply, Vebiz will look after you well.

Just remember to tell them you're with AACCI.

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Australian Foreign Policy: the Middle East & North Africa

Our AACCI Research Intern, University of Melbourne International Relations Masters Candidate, Stephen Di Lorenzo, prepared White Paper for AACCI in order to analyse an area of Australian foreign policy that he believed had not been given sufficient focus and attention as part of Australia’s foreign policy outlook in the Federal Government's 2017 publication.

Stephen's work focuses on countries in the Middle East and North Africa (MENA) region that present growing importance to Australia’s foreign policy framework and future trade relations in the coming decades, and it seeks to inform the greater development of commercial relations between Australia and the MENA.

NOTE: The analysis and policy recommendations in this report reflect the independent research and work of the author, and do not necessarily indicate the views or policy stance of the Australia Arab Chamber of Commerce & Industry (AACCI).

Access Stephen Lorenzo's White Paper here.

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Bahrain just may be MENA's best kept secret.

Built on a deep history of trade, Bahrain is strategically located in the Persian Gulf with a land bridge to the Kingdom of Saudi Arabia. It offers a sophisticated financial services infrastructure and a mature logistics network with easy access the US$1.6 trillion Gulf countries' market.

Bahrain offers advanced ICTI infrastructure, 100% foreign ownership, and business friendly regulations - along with a comfortable lifestyle for expatriate communities.

In the first three quarters of 2017 alone, Bahrain received over US$340 million in foreign investment with companies like Huawei, Amazon Web Services, DHL, Mondelez and American Express choosing Bahrain as the preferred location for key regional functions.

Australia's current trade with Bahrain is mainly in the export of meat and wheat to Bahrain, with imports of aluminum and fertilizers. Australia ranks eighth in Bahrain’s principal import sources.

The 2017 ABS data indicates that Australia’s investment in Bahrain equaled AU$57 million; and Bahrain’s investment in Australia equaled AU$24 million.

The AACCI Trade Mission visit will explore how your business might capture opportunities created by upcoming initiatives in renewable energy, logistics and a Fintech regulatory sandbox.

We are proud and privileged to welcome the Economic Development Board (EDB) Bahrain - an investment promotion agency with overall responsibility for attracting investment into the Kingdom and supporting initiatives to enhance the investment climate - as an AACCI Corporate Member.

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Egypt is the most densely populated country in the MENA region and has the third largest economy – after the KSA and UAE. It holds a unique place in Africa historically but also in contemporary life having the third largest population in the entire African continent (after Nigeria and Ethiopia).

Egypt is best known in Australia for its pyramids. Much less known is that Egypt manufactures and exports all of the UK’s double decker buses, has the largest carpet factory in the world (Oriental Weavers), hosts the entire garment manufacture of Levi jeans and the biggest fashion houses of Europe, and makes all the furniture for the Four Seasons hotel chain. Also, it’s locally made Asfour crystal is more valuable and more widely used that Swarovski Crystal.

Egypt has the most varied economy in the Middle East with agriculture, tourism, industry and the services sector contributing almost equally to GDP. While Egypt’s bureaucracy remains huge, government employment is being reduced in ways similar to the economies of the Gulf, with the result that education and training and other forms of knowledge transfer are in extremely high demand.

Women in Egypt occupy positions across all sectors and levels of management, and currently every one of Egypt’s Industry Export Councils is headed by a woman.

The Suez Canal Economic Zone encompasses 6 ports over 460km2 and apart from construction is looking to partner with Vocational Education Providers for onsite education and skills training.

Food, health, pharmaceuticals, medical equipment, ICT and education and vocational training in all fields offer excellent export opportunities.

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Expo 2020 Dubai

Earlier this year Australia announced our official participation in Expo 2020 Dubai - the first World Expo ever hosted in the Middle East and expected to attract 25 million visitors from over 180 countries with an estimated 70% international footfall.

‘Expo 2020 is an opportunity to showcase Australian culture, ingenuity and innovation . . . We will work to make the most of this opportunity . . . and to help Australian companies capitalise on opportunities . . .’ Foreign Minister Julia Bishop Media Release 25 March 2018)

Australia and other countries will it’s own pavilion at Expo 2020 sitting alongside three major pavilions representing the main themes of the event - Mobility, Sustainability, and Opportunity.

Running from October 2020 to April 2021 and encompassing all other exhibitions that take place in Dubai during that period, Expo 2020 will provide Australian businesses with a unique and superlative platform to forge global collaborations and create truly global footprints.

Now in the development stage, the project management and construction of Expo 2020 already offer significant opportunities for Australian companies, and some have already won Expo-related contracts in architecture, construction and logistics.

With more than USD$9.4 billion in investment in Expo 2020, the incentives for participation are extremely attractive. For example Siemens has committed to transfer operations from Munich to District 2020, making Dubai the company’s HQ.

The UAE government is equally committed to transparency and inclusivity, pledging 20% of primary and subcontracts to SMEs with zero tender bonds, 25% advanced payment on services and 50% on goods, and a payment in 30 days policy.

Expo Live Innovation Grants are available to promote smaller entities and innovations in need of commercialization, with a particular interest in supporting synergistic relationships between large businesses and SMEs and entrepreneurs.

The opportunities are limitless!

Architectural, construction, engineering, urban planning, facilities management, consultancy services and training (retail, food logistics, service delivery), clean energy and waste management, blockchain, solutions to food waste and food packaging, food franchises, health and sciences SMEs and entrepreneurs, transport, renewables, and cultural and artistic events . . . to name just a few.

AACCI is on hand to support and promote your participation in Expo 2020, and the AACCI Trade Mission 2019 will focus on this opportunity.

View this exciting initiative here: https://www.expo2020dubai.com/

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G20 Saudi Arabia

Each year the Government of 20 Countries (aka G20) holds a G20 Summit to discuss global financial stability and all related to it, and the host country nominates a particular focus for the agenda. In the G20 Summit 2017, for example, the host country Germany chose to focus on development partnerships with Africa.

Now it is Saudi Arabia’s turn to host the G20 Summit.

Saudi Arabia is the only Arab country – and member of the Organization of the Petroleum Exporting Countries (OPEC) – in the G20 and is one of only two Muslim-majority countries, the other being Turkey.

As an Arab and as Muslim nation, it’s very significant historically and geopolitically that the G20 Summit for 2020 will be hosted by the Kingdom of Saudi Arabia.

While to date the focus and agenda of G20 2020 have not been set by the Saudi hosts, the opportunities for Australian business are crystal clear.

A great many events, trade visits, and Ministerial meetings will run throughout the year of the G20 Summit, culminating in the final summit in Riyadh. The scope for Australia’s participation is almost without limit for both large and small to medium enterprises.

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Kingdom of Saudi Arabia

The Kingdom of Saudi Arabia boasts the largest economy in the MENA region. Home to Islam’s most holy sites and the world’s largest reserves of commercially produced oil, Saudi Arabia has come to dominate the regional economic landscape and play an increasingly visible role in the global economy, international business, politics, and cultural production.

Saudi Arabia’s ambitious Vision 2030 Economic Transformation Program was launched in April 2016 to provide guidelines for reforms that aim to increase diversification of the Saudi economy, stimulate private-sector investment in new industries, and open up the kingdom to international investors.

One of the flagship initiatives is the US$500B ultra high tech mega city project called NEOM (aka Neo Mostaqbal – meaning New Future), launched late 2017 by Crown Prince Mohammed bin Salman Al Saud, that promises enormous opportunity across all sectors. With more than $1.4tn worth of major projects planned or underway, Saudi Arabia is home to almost half of all projects planned in the GCC, and KSA’s rapidly-growing population of over 32 million is driving huge demand for every kind of physical and social infrastructure, consumables, and goods and services.  

Almost 50% of the KSA national (not expatriate) population is under the age of 20, and almost 60% of university graduates are female. Women are now supported to engage in a greater variety of work roles, opening greater opportunities for Australian businesses to provide female-centric goods and services.

The prevalence of lifestyle diseases such as obesity, diabetes, and hypertension combined with their spending power means that the Kingdom’s healthcare sector is growing faster than any other country in the Middle East.

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Kingdom of Saudi Arabia Vision 2030

Oil-dependent Saudi Arabia has developed a long-vision blueprint to diversify its economy and develop public service sectors, and to transform its social structure in the process.

In a country that relies on crude oil exports for more than 70% of government revenues, under this new 2030 Vision non-oil government revenues are projected to increase six-fold to SAR1tn by the year 2030.

The Saudi Vision 2030 hangs on three key pillars of development of:

1)    A vibrant society

2)    A thriving economy

3)    An ambitious nation.

Each pillar has tangible goals attached to it, with outcomes pitched between 5 and 15 years, and with significantly increased participation by the private sector. 

Specific reforms focus on key non-oil sectors such as manufacturing, mining, tourism, healthcare, education, entertainment, and retail.

Each reform measure has built-in imperatives of increased youth engagement and employment. This is a matter of urgency that affects the security and economic viability of the kingdom, given that about 50% of the national population is younger than 25 years old.

It’s important to understand that the Kingdom of Saudi Arabia declares itself as being the “heart of the Arab and Islamic worlds”, and sees its future direction as a geographical hub for connecting the Arabian Peninsula to the three major continents of Asia, Europe, and Africa.

As already noted, the Saudi Arabia Vision 2030 themes are:

1.    A vibrant society: encompassing critical undertakings in urbanism, cultural heritage, entertainment, sports, Umrah (and Hajj), Saudi’s UNESCO heritage sites, and life expectancy.

2.    A thriving economy: meaning that general youth employment, increasing women’s presence in the workforce, international competitiveness, the Public Investment Fund, Foreign Direct Investment, the private sector, and non-oil exports are key imperatives.

3.    An ambitious nation: demanding greater government efficiency and effectiveness, and support for greater household savings, the establishment of not-for-profits, and a culture of volunteering.

Within Saudi Vision 2030 sits the National Transformation Program – announced in June 2016 - which sets out the goals and targets to be achieved by the Kingdom by 2020. In each e 5-year phase achievement of a certain number of goals and targets will contribute to the Kingdom reaching the ultimate goals of Vision 2030.

Project Examples

Red Sea luxury resort project: A beach resort proposed for the Red Sea between the towns of Umluj and Al Wajh on the northern Hejazi coast will involve the reclamation of some 50 islands and 34,000 sq kms of tourism and leisure developments so progressive that it will permit women free dress (or undress) in pool and beach areas.

Entertainment sector: The General Authority for Entertainment, announced by Royal Decree, has over $2 billion invested in it already. The first public live music concert in over 25 years was held in Riyadh in May 2017 featuring American country star Toby Keith and Saudi singer Rabeh Sager. A 33,400 ha sports, culture, and entertainment complex at Al-Qidiya, south west of the capital Riyadh, will include a theme park that is due to open in 2022.  As part of Vision 2030, the 87th anniversary of Saudi Arabia’s foundation was celebrated with concerts and performances where women were for the first time allowed to enter the King Fahd International Stadium in Riyadh.  In April 2018 Jeddah hosted the Greatest Royal Rumble at King Abdullah Sports City.

Women's rights: In January 2013, women were announced as full members of the Majlis Asha’ar – the nation’s Consultative Assembly, and in 2015 women were permitted to run for office in municipal elections. In early 2017, Saudi State Schools announced that physical education classes would be offered to both boys and girls, and that same year men and women were permitted to attend sporting events including inside sports stadiums at the same time. Perhaps the biggest news of all for entrepreneurs and investors is that in September 2017 a Royal Decree granted women the right to drive vehicles as of June 2018 – a business opportunity that has been talked about amongst female investors in Saudi Arabia for the past decade or so. Driving schools can now legally open their doors to clients.

Education & Social Change

It is generally agreed that Saudi Arabia suffers greatly from an over populated and less than efficient bureaucracy. Currently twice as many Saudi nationals work in the public sector than in the private sector. A major reason for this is that the private sector pays lower salaries and has far less job security than the public sector. Expats are willing to work for less, and are easier to fire. The challenge to get Saudi nationals to accept lower-paying jobs that almost without exception demand greater effort and commitment to longer working hours than public sector is tough indeed.

The current school education system, despite multiple reforms, lacks vibrancy and remains teacher-focused, and while university graduates are numerically great (and more than 50% female) their readiness for work is not. In short, Saudi’s population is ill prepared to become the sort of labor force the economy currently requires and increasingly will demand.

The kingdom must also address the reality that any healthy relationship between economic and political development by definition must break - or at least soften - the bond of Saudis’ tribal customs, traditions, and allegiances. In a society that holds family and the tribe as the cornerstone of identity building, moral standing, and economic advancement, the zero tolerance to corruption that is currently declared by the government is bound to be somewhat compromised.

A recently established Job Creation & Anti-Unemployment Commission aims to close the gap between the outputs of higher education and the requirements of the job market by providing greater career guidance to students and offering the sort of training that will assist them to transition into rewarding employment. At the same time Saudi Vision 2030 will build a centralized student database tracking students from early childhood through K-12 and beyond into tertiary education (higher and vocational) in order to improve education planning, monitoring, evaluation, and outcomes. The ultimate 2030 aim is to have at least five Saudi universities in the top 200 universities in international rankings.


Small and medium-sized enterprises (SMEs) contribute only 20% of Saudi’s GDP in comparison with their contribution in other advanced economies of up to 70%. Saudi Arabia is now conscious that its SMEs are hampered by slow moving and complex legal and administrative procedures, as well as suffering a chronic skills shortage. Under the Saudi Vision 2030, Saudi Arabia’s financial institutions are directed to achieve allocation of up to 20% of overall funding to SMEs by 2030.

A recently established SME Authority will review laws and regulations, seek to facilitate access to funding, and support young people and entrepreneurs to commercialise their ideas. It also will establish new business incubators, specialized training institutions, and venture capital funds, and support SMEs to market and export their products and services, leveraging e-commerce and collaborating with international stakeholders.

Some 2030 Key Goals:

·      To lower the rate of unemployment from 11.6% to 7%.

·      To increase SME contribution to GDP from 20% to 35%.

·      To increase women’s participation in the workforce from 22% to 30%.

You can read the official details of Saudi Vision 2030 here: 


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While Morocco has significant key mineral reserves (gold, silver, uranium, zinc, iron ore, copper and rare earth elements) it lacks the modern infrastructure required to explore and reach commercial production. Opportunities exist across the mining supply chain, including geological services, mining equipment, services and technology suppliers, exploration, mine development, engineering, minerals processing, environmental management, mine safety, research and development and community engagement.

Strong growth is projected for the MENA mining sector overall, with increased economic diversification from oil-based industries and creating job opportunities for a young population. In Morocco there is a 2020 projection of 42% more renewable energy than fossil fuel, and all new developments in the country MUST present an Energy Impact statement.

Morocco holds 75% of the world’s proven phosphate reserves and is the third largest producer with one of the largest fertilizer companies in the world that is the biggest employer in Morocco. They produce fertilizers to improve soil fertility by enhancing nutrient content and increase crop production and yields.

Morocco’s economy remains vulnerable to adverse weather conditions and is in grave need of innovative water resource management solutions, and social development, forestation and carbon reduction are all seen as interrelated imperatives.

Agriculture contributes 15% of Morocco’s GDP and provides employment for 40% of the 33 million plus population, but the country is in need of greater investment in research and commercialisation. Highly added value agricultural products also rely heavily on underground and river fed water resources, creating a need for modernizing macro (district) and micro (drip) irrigation systems that are greatly subsidized by the Government along with solar powered technology.

The geographic location of Morocco and its numerous FTAs with the EU and Africa entails a strategic advantage for Australian companies to use their know-how, technology, and genetic material to produce and export from Morocco benefiting from FTA advantages and also from counter seasonal location.

King Mohammed VI is ‘guardian of the poor’ and has an intense focus on all aspects of human development in his country. Youth employment is critical and the development of industries and of ecosystems of SMEs and education providers is in high demand to meet their needs.

The Government is implementing constructive policies to foster international trade and attract foreign investment, through the promotion of trade agreements, free trade zones, offshore zones, investment incentives, and development of modern logistics infrastructure.

French-speaking, Morocco has significant investments in resource-rich West Africa and is positioning itself as the gateway through which to enter other African mining markets.

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With a fascinating mix of African-Arab-Muslim-Mediterranean cultural elements, Tunisia is a modern democracy with a free press, free elections, and robust promotion of women across all sectors and levels of society. Women are represented in government and business - the newly elected Mayor of Tunis is for the first time a woman - and the country is a prominent member of the African Federation of Women Entrepreneurs (AFWE).

France and Italy are Tunisia’s principle import and export markets, but trade with Egypt, Morocco, Jordan and the USA is growing. The great advantage is the fact that Tunisians are highly proficient in foreign languages and generally able to speak French, Arabic, Tunisian dialect and Berber, as well as Italian and English.

To date, most of Australia’s involvement in Tunisia has been in the oil and energy industries. But given that Tunisia is the No#2 worldwide exporter of organic products in Africa, the No#1 exporter of dates and producer of olive oil in the world, and the largest exporter of doctors in all of Africa, it is clear that there are enormous opportunities for Australian business there.

Medical Tourism (especially cosmetic) is a rapidly growing service sector. Relations with Algeria and Libya remain open (although heavily policed), with Tunisia positioned as a conduit for the reconstruction and rehabilitation of those two countries in the near future. Refined sugar is in HUGE demand (as it is throughout Africa), and so is Clean Energy technologies and Waste Water recycling know-how. Seed poverty poses a critical problem, as does the need to mechanise agricultural practice (only 2% of the overall population work in agriculture). There is a critical shortage of animal feed with the country needing to import 90% of its required poultry feed.

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United Arab Emirates

The UAE is the second largest economy in the Gulf after KSA and has a similar reliance on the export of the oil and gas, chiefly located in Abu Dhabi emirate, for government revenue. Abu Dhabi’s Economic Vision 2030 and Urban Framework 2030 focus on new industries, new cities and ports, and continued reform and promotion in education, tourism, and health. Dubai remains the leading business location in the entire Gulf region.

Dubai South is a new industrial city on the Dubai - AbuDhabi nominal border that intends to create a natural integration between the two emirates by providing full integration between ports, free zone, and airport. One critical part of the project’s success will be in having Education & Training providers located onsite.

An increasing interest in the holistic supply chain of Islamic products in all consumables, ensuring that every step in the chain is ethical, free from impurities, and sustainable, provides new market opportunities for Australians since there is a high uptake of such products by non-Muslims also.

Australia’s profile is high in the UAE, however the market is highly competitive and promoting your unique point of difference, and being prepared for a long-term commitment, are essential preconditions for success.

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