Morocco 18 - 30 May 2025

Journey into Morocco with Food I Am, your Culinary and Cultural Specialists.

As the Moroccan explorer Ibn Battuta once said, "Travelling. It leaves you speechless, then turns you into a storyteller."

Our boutique hotel in Casablanca embodies the essence of this enchanting destination, boasting architecture reminiscent of the beautiful Art Deco period.

Tonight, we come together for our welcome dinner, a truly authentic Moroccan culinary adventure that will tantalise your taste buds and set the tone for the captivating journey that lies ahead.

Accommodation: Luxury Hotel

"Embrace the Journey: Chefchaouen Beckons" 

"For a minute there, I lost myself..."

Our adventure begins as we bid farewell to Casablanca early in the morning, setting our sights on the mesmerising blue jewel of Morocco, Chefchaouen. En route, our journey unveils a tapestry of captivating sights and experiences before we arrive at what many consider to be "Morocco's best kept secret."

Nestled within the Rif Mountains, Chefchaouen is a city that beckons with its soothing, laid-back ambiance. Upon our arrival, we are welcomed with a delicious lunch, featuring local specialty dishes, including the renowned goat cheese that Chefchaouen is known for.

Following our lunch, we embark on a guided tour of the enchanting blue medina, where the charm and character of this unique city come to life.

Late in the afternoon, we check into our boutique riad, strategically located near the medina, offering breathtaking vistas of the town and the surrounding mountains. The remainder of the evening is yours to savour at your own pace. Wander through the medina in Chefchaouen, shop or retreat to our riad's pool or restaurant, where you can witness the sunset casting its warm hues over the Rif Mountains.

Accommodation: Boutique Riad - Chefchaouen

"In Morocco, before you even get to the matter of the sale, you have to coax the owner to sell." – Tahir Shah

Our Moroccan odyssey continues as we bid farewell to the enchanting Chefchaouen and embark on a journey to the Imperial city of Meknes, often likened to the illustrious "Moroccan Versailles." Founded in the 17th century by King Moulay Ismail, Meknes is a veritable treasure trove of history and culture. Upon arrival, we embark on a brief guided walking tour, providing us with a glimpse of its majestic splendour.

Food I Am is passionate about discovering extraordinary culinary experiences, and today's adventure is no exception. We converge at an award winning winery, ensconced within a picturesque chateau.

Enjoy a private wine tasting experience and lunch, drawing inspiration from international culinary traditions and the ever-evolving seasons, this promises to be a gastronomic delight.

Our journey continues as we make our way to Fes, where we delve into the world of renowned pottery and tile artisans. Witness the craftsmanship of locals as they painstakingly create intricate pottery, for which Fes is celebrated.

As evening descends, we check into our opulent riad, offering a serene haven for relaxation. The night is yours to savour at your own pace—whether you choose to unwind in our riad or embark on a shopping escapade through the lively souks of Fes.

Accommodation: Luxury Riad - Fes

The “cultural and spiritual centre” of Morocco.

Our walking tour today, led by a Food I Am specialist guide, delves into the heart of Fes, often referred to as the 'cultural and spiritual centre' of Morocco. As we traverse the ancient medina, you'll discover that the artisan workshops here are as vibrant today as they were a thousand years ago. Trades like metal and leatherworking, ceramics, silk, tapestries, and sculpting continue to flourish within these hallowed walls.

Original ramparts still safeguard the city, protecting its 9,000 passageways and labyrinthine streets, where mules and donkeys dutifully navigate between tanneries and leather artisans in the bustling souks.

The medieval Chouara tannery, dating back to the 11th century and remarkably intact, stands as an iconic sight, an absolute must see. Our journey also leads us to the carpet and rug cooperative, where we gain insights into the various qualities and styles of Berber, Kilim, and Nomadic rugs.

Our walking tour extends to offer a glimpse into the daily lives of Fes locals. Within the medina, we explore the vibrant food souk, indulging in spicy potato cakes, Moroccan pastries filled with almonds, and the sweetest dates.

As evening sets in, the night is yours to explore at your leisure. Perhaps you'll venture into the medina in search of a Moroccan rug, treat yourself to a traditional hammam experience, or delve further into the city's rich history. Time in Fes is a precious gift, and we encourage you to savour every moment.

Accommodation: Luxury Riad - Fes

Get ready for a night of magic, under the vast desert sky, in the heart of the Sahara Desert, with Food I Am.

As we continue your Moroccan adventure, the next few days promise to be truly extraordinary.

Today, we embark on an 8 hour drive to reach the Sahara Desert, a journey filled with breathtaking sights along the way. Relax and enjoy the mesmerising landscapes as we journey southward through the enchanting cedar forests of the Middle Atlas Mountains, tracing the meandering path of the Ziz River Valley until we reach the grandeur of the Sahara Desert.

Upon our arrival, we transition to 4WD vehicles, continuing our quest toward the colossal sand dunes of Erg Chebbi. Surrounded by the awe-inspiring desert, you may find yourself questioning if this surreal beauty is indeed real.

At our luxurious desert camp, we settle into our exquisite tents, complete with all the comforts you could wish for, including comfortable beds, private ensuites, and beautiful decor. The adventure continues as we set out for a camel trek, embracing the serene tranquility and witnessing the ever changing colours of the desert landscape as the sun sets.

Prepare for a glamping experience like no other. Tonight, you'll savour a candlelit traditional Moroccan dinner, indulge in drinks by the warm desert fire, and be serenaded by Moroccan Gnawa music beneath the stars. Trust us, you'll feel like you're living in a dream.

Accommodation: Luxury Desert Camp

Experience the magic of Arabian nights as your journey unfolds!

Start your day early, perch yourself atop the dunes to witness the spectacle of the sunrise — an awe-inspiring sight that will leave you spellbound.

Following breakfast, we board our 4WD vehicles and make our way to Erfoud, where we reunite with our private bus transfer. Continuing our expedition, we travel southward along the storied "One Thousand Kasbahs" route, a millennium-old trade path. Along the road, a tapestry of wonders awaits, from the oasis of lush palmeraies (palm groves) to traditional Berber villages.

Around Midday we arrive in the Tinghir oasis. Here, we explore the verdant surroundings that stand in stark contrast to the arid desert landscape we encountered the previous day. Marvel at the intricate network of traditional irrigation canals that have sustained this oasis for centuries. A leisurely walk allows us to meet local farmers tending to their plots of vegetables and fruits, culminating in a delightful local lunch.

As late afternoon approaches, we arrive at the delightful Ksar El Kabbaba nestled in the heart of Skoura's palm grove. This tranquil oasis is the perfect setting for an evening of relaxation. Immerse yourself in Moroccan hospitality amidst gardens adorned with olive, palm, and pomegranate trees. Find your oasis of calm in a hammock by the pool or take a leisurely stroll through the rural village to meet some welcoming locals.

Tonight's dinner is a culinary celebration at the Ksar, where the chef blends local flavours with organic vegetables from the garden and fruits from the orchard, creating a  memorable dining experience.

Accommodation: Ksar El Kabbaba - Skoura

Atlas Mountains - Where Culture and Beauty Unite 

After savouring a traditional breakfast, your journey with Food I Am continues as we set out for the province of Ouarzazate. Here, we have the privilege of visiting a textile co-operative, where the skilled women artisans of Morocco intricately embroider designs that have been passed down through generations. Their rich cultural traditions are a sight to behold.

Our next destination is the fortified UNESCO listed Kasbah (village) of Ait Ben Haddou. Immerse yourself in the history as we take a leisurely walk through the village, where time seems to have stood still.

As we continue to explore the wonders of Morocco, we journey toward the picturesque Ourika Valley. In the late afternoon, we arrive at our exceptionally beautiful Kasbah, nestled within the stunning landscape of the Atlas Mountains. From the Kasbah's vantage point, gaze down upon the river, lush green fields, and groves of olives, oranges, and lemons — truly breathtaking vistas.

Dinner awaits, our chef crafts a seasonal menu that showcases the fresh produce from their kitchen gardens and the bountiful surrounding valley.

Accommodation: Luxury Kasbah - Ourika Valley

A fabulous day awaits us in the mountains. We will explore the traditional Salt Mine at Taourirte, visit Ourika's bio-aromatic garden at Nectarome (their products are used at the Kasbah where we stay), and enjoy mint tea before moving on to the captivating Le Paradis du Safran, Saffron Paradise Garden, where we will meet the owner, Christine, and learn about the internationally recognised saffron grown on her farm.

We will then delve into life with a humble Berber family, a special encounter. Berbers are the original inhabitants of North Africa and have their own unique dialect, customs, and traditions.

Lunch will be served in the family home, a traditional Berber feast prepared and shared by the family.

In the late afternoon, we will return to our beautiful kasbah. Dinner tonight will be prepared in-house with local ingredients by our chefs.

Accommodation: Kasbah - Ourika Valley

Sunset in a Fishing Village on the Atlantic Coast with Food I Am

Join us for a day of culinary discovery, cultural exploration and a captivating sunset in the charming fishing village of Essaouira.

Following breakfast, we bid farewell to our kasbah and set our course for the enchanting Amizmiz Valley, where an exclusive private cooking class awaits. This culinary adventure unfolds amid vast expanses of vegetable gardens and ancient olive groves. We delve into the region's traditional cultivation techniques and handpick our ingredients for the class. Our private chef shares trade secrets, spices and culinary tips and tricks as we craft a sumptuous lunch in the open air kitchen. A feast of tagines, fresh vegetables, couscous, pepper and tomato salad, and eggplant Zaalouk awaits. During our class, we take a fascinating tour of the ecological garden and engage in a workshop on spices and bread making. These cherished recipes will become lifelong treasures, long after our holiday is a distant memory.

Next, our journey leads us to Essaouira, formerly known as Mogador. The fortified old medina of Essaouira has earned a prestigious place on the UNESCO World Heritage list. Its unique fusion of Moroccan and European architectural styles, including French influences, creates a relaxed and mellow beach town ambiance. Upon arrival, we embark on a brief walking tour through the labyrinthine old town.

Essaouira is a town deeply connected to the sea. In the harbour, you can witness fishermen practicing their trade in the time honoured manner, mending their nets and skilled shipbuilders crafting traditional blue wooden fishing boats still in use today. As afternoon descends, the fishing boats return, and the fishermen auction off their daily catch. It's a captivating harbour to explore, offering a glimpse into the heart of Essaouira's maritime traditions.

Our accommodation for the night is a boutique riad ideally situated within the medina. The evening unfolds at your leisure. You may choose to unwind within the riad or head to the rooftop bar for a sunset sipper with panoramic views of the Atlantic Ocean, and listen to the rhythms of Gnawa music—a genre deeply rooted in Morocco's culture, with Essaouira as its heartland. Shopping in Essaouira is a relaxed affair; meander through narrow alleyways flanked by whitewashed buildings and discover treasures to bring home.

Accommodation: Boutique Riad - Essaouira

“In Morocco, it’s possible to see the Atlantic and the Mediterranean at the same time.” – Taha Ben Jelloun 

Late morning we depart Essaouira for Marrakesh, enroute we enjoy a cultural experience and learn about the traditional techniques used to extract argan oil from kernels and the process of turning it into cosmetic products or foods used in local cuisine. 

Then it’s off to Marrakesh, nicknamed the red city, our next captivating destination. This city is everything you would expect it to be – exotic and chaotic! On arrival we check into our stunning riad, of course, located perfectly in the medina.

Early evening we head out on our walking food tour with our professional chef and guide to experience the varied flavours of Marrakesh. Walking through the souks of the city we will taste local pastries and learn about the ingredients that have gone into their making, visit a spice shop, an olive merchant and finish on a terrace with views of Jemaa el-Fna square as we relish our Marrakesh delicacies. This will be a local’s look at the food scene on this culinary adventure. 

The extraordinary Jemaa el-Fna (the main square in Marrakesh) really comes alive at night. Used by local storytellers, acrobats, magicians, dancers and snake charmers, well known as the heart of Marrakesh – the experience of Jemaa el-Fna is like no other place and not one you will soon forget.

Accommodation: Luxury Riad 

Marrakesh - A city unlike any other…

After a leisurely breakfast, we embark on a city tour of Marrakesh, where the enchantment of this unique destination unfolds. Our morning begins with a visit to the iconic Koutoubia Mosque. Next, a guided visit  to Dar El Bacha Museum of Confluences – a beautiful palace and home to Bacha Coffee House. Now a museum, the palace is unique, stunning zelliges and carved wooden ceilings, offering a glimpse into the city’s past.

Continuing on we visit Le Jardin Secret Garden – part of the great tradition of stately Arab – Andalusian and Moroccan palaces, one of the largest in the medina. Here, we discover the gardens and buildings, outstanding examples of Islamic art and architecture.

Following our guided tour, you’ll have some free time to explore the souks at your own pace.

Lunch today is a culinary oasis nestled away from the bustling souks yet still within the heart of the medina. Here, you’ll relish modern Mediterranean cuisine, a delightful fusion of flavours with a fragrant Moroccan twist, a Food I Am favourite. The remainder of the afternoon is yours to savour as you wish. This area is a shopper’s paradise, or you may prefer to return to our riad for a rejuvenating hammam experience.

As the sun sets over Marrakesh we head out to dinner and a show. A fusion of the orient and the modern accompanied by the rhythms of traditional musicians and the captivating art of belly dancing, this night will etch itself into your memories of Morocco forever.

Accommodation: Luxury Riad - Marrakesh

Back to the Medina, a labyrinth of souks to entice you at every corner.

Following breakfast, we set out to explore Jardin Majorelle, one of Morocco's most captivating gardens. Nestled within these gardens is a meticulously curated Berber Museum, offering a glimpse into the extraordinary creativity of the Berbers (Imazighen)—the most ancient people of North Africa.

Adjacent to the Jardin Majorelle, the Yves Saint Laurent Museum, inaugurated in 2017, beckons us with its dedication to the iconic designer's legacy. The museum, a testament to modern architecture and artistic innovation, showcases Yves Saint Laurent's collections in a stunning way. Whether or not you're a fashion enthusiast, this visit promises to be a visual delight. We'll indulge in a leisurely lunch at a contemporary Moroccan restaurant before you enjoy the remainder of the afternoon to explore at your own pace.

Our riad is the perfect place to enjoy sunset sippers on the rooftop terrace. Our farewell Dinner this evening will be relaxed and at our riad. We will enjoy a traditional menu with some Marrakesh classics.

Accommodation: Luxury Riad - Marrakesh

Wow, where did that time go!

As we bid farewell to the enchanting world of Morocco, it's hard to believe how swiftly time has flown by. While all good things must eventually conclude, the memories of our extraordinary adventures will linger on.

Savour your final Moroccan breakfast in your luxurious riad, allowing the experiences of this remarkable journey to wash over you one last time. It's time to bid adieu to the mystical city of Marrakesh.

As we conclude this unforgettable tour, we want to express our heartfelt gratitude for choosing Food I Am Culinary and Cultural Tours as your trusted guide through the wonders of Morocco.

Until we meet again on another culinary and cultural exploration, may your memories of Morocco continue to inspire and delight.