▶ Travel Tech & Marketing with The Metrics Whisperer
Natasha Vorompiova helps clients remove the guesswork, overwhelm, and overspending out of their marketing by measuring and optimizing their sales funnels from top to bottom.
During this Mastermind, Natasha shares her insights from working with a client, Run Wild Retreats - a successful US tour operator offering transformational wellness retreats to women globally. The company recently shifted operations from the European to domestic US region and managed to grow clients in 2020 with many upcoming retreats sold out. Natasha has been providing extremely valuable marketing data consulting services that boosted RWR performance and allowed to scale fast.
WHAT We Cover:
🎯 Marketing Setup | Data in Travel
What every tour operator should know about travel marketing data.
Why tracking YOUR marketing data is important
🍯 Marketing "Honey" | Behind The Scene
How to effectively connect your platforms and grow your tech stack over time
Marketing Data, SEO, Analytics - choose the right reporting and build YOUR dashboard
Source Tracking - how it can impact your bookings, pricing structure, and revenue.
💥 Case Study l Run Wild Wellness & Retreats
Real business marketing engine - YouLi In-app overview.
Wisdom & Insights - open Q&A
WHO This is for:
✔ Group Tour Operators & Retreat Planners - YouLi Clients Exclusive
“People are itching to travel, they are ready to go! And the cost of YouLi platform is so worth it when it comes to keeping all the things together. There are a lot of folks, who do group trips, but don’t professionalize it because they expect the management to be overwhelming. YouLi makes it SO EASY! It does every single thing that needs to be done. I was able to launch in 2 DAYS!”
– Sophia Boyer, Melanated Travel
The Highlights ✨
- How to transfer human communications online and track data to help you find your audience [6:30]
- Data Dashboard and why tracking data is important for a travel business [9:56].
Tools: Google Data Studio
- Booking breakdown by type of traffic [15.25]
- Connecting YouLi to Google Analytics [19:00]
- UTM codes and tracking the source of registrations in Traveler Trip Boards [20:00]
- How small business owners can increase bookings by utilizing Source Tracking and simple custom reports [35:40]
- How looking at data helped Run Wild Retreats refocus marketing efforts and sell out retreats in 2021 [40:00]