YouLi

WEBINAR | Increase Your Facebook Ads ROI (Tracking Optimization)

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35 MIN

FREE

RECORDED NOVEMBER 2022

FACEBOOK ADS TRACKING OPTIMIZATION

with Chris Torres of Tourism Marketing Agency

Do you do Facebook Ads? Then you need this!

Introducing the new "Success URL" feature by YouLi in response to the call from Chris Torres at TMA to overcome the challenges faced by smaller operators who lose tracking due to recent Facebook updates.

"Anyone who deals with sales and/or marketing has known for a while now that tracking the consumer journey from start to finish is becoming nigh on impossible because of the changes from platforms like Facebook and companies like Apple.

Currently, it is mainly Facebook that has this issue. But this will eventually be implemented by the likes of Google and other platforms as global pressure on data tracking becomes more and more strict."

PROBLEM:

Internet Privacy is a good thing
Governments have put pressure on Facebook to reduce cross-site tracking, which is also a good thing
Your ads may have become less effective, because Facebook cannot track when a click from a FB ad leads to a booking on a Trip Page (even with White Label Domain)

SOLUTION:

If you are using Facebook Ads to drive traffic to your website and ultimately your YouLi trip pages, simply open a ticket with our support team and provide a "success" URL on your website that we can redirect your successful bookings to.
This "success" URL or "Thank you" page must sit on the domain that you are tracking with Facebook pixels for your ads.

Webinar Highlights:

What changed in Facebook privacy regulations and why it's important for travel bookings
How recent Facebook updates affect your marketing campaigns and bookings
Introducing a simple booking tracking solution and how it can help you increase your Facebook Ads ROI
How FB Ads tracking impacts customer experience
Who this is for and how to apply the new technique to your Ad campaigns

WHO this is for:

✔ Group travel companies running or considering Facebook Ads
✔ Business Founders, Operational Managers, Independent Agents.

Full Webinar Replay:

Chris Torres - Founder & Director of Tourism Marketing Agency

Chris Torres is a well-known marketing expert, an author, brand development professional and a public speaker with years of experience in the travel industry.
Chris is a founding member of the Tourpreneur.com and founder of the Tourism Marketing Agency.

"My mission is a simple but challenging one... I wish to educate the tour, activity and travel sector on how to better acquire customers and grow their businesses. I want to turn your Lookers into Bookers."

Connect to Chris:
https://www.linkedin.com/in/torreschris/

Jen Fein - Co-founder, CEO, Thought Leader, Visionary

Jen Fein is the product visionary behind YouLi and an epic group travel planner.

After years of building digital products as an engineer and product manager for large global businesses, Jennifer is now making software that empowers passionate people to start and scale group travel businesses. She met her technical co-founder Bron at a #shehacks event in Melbourne. Together they are growing YouLi into the Shopify for group travel.

She is also the co-author of Ready to Start? Becoming an Entrepreneur in Australia. And a regular speaker/moderator.