Overview

FACEBOOK ADS TRACKING OPTIMIZATION

with Chris Torres of Tourism Marketing Agency

Do you do Facebook Ads? Then you need this! 

Introducing the new "Success URL"  feature by YouLi in response to the call from Chris Torres at TMA to overcome the challenges faced by smaller operators who lose tracking due to recent Facebook updates. 

"Anyone who deals with sales and/or marketing has known for a while now that tracking the consumer journey from start to finish is becoming nigh on impossible because of the changes from platforms like Facebook and companies like Apple.

Currently, it is mainly Facebook that has this issue. But this will eventually be implemented by the likes of Google and other platforms as global pressure on data tracking becomes more and more strict."

PROBLEM:

• Internet Privacy is a good thing
• Governments have put pressure on Facebook to reduce cross-site tracking, which is also a good thing
• Your ads may have become less effective, because Facebook cannot track when a click from a FB ad leads to a booking on a Trip Page (even with White Label Domain)

SOLUTION:

If you are using Facebook Ads to drive traffic to your website and ultimately your YouLi trip pages, simply open a ticket with our support team and provide a "success" URL on your website that we can redirect your successful bookings to.
This "success" URL or "Thank you" page must sit on the domain that you are tracking with Facebook pixels for your ads. 

Read more about the YouLi solution. 

Join the webinar with Chris Torres and Jen Fein to learn more about why this feature matters.

Webinar Highlights:

• What changed in Facebook privacy regulations and why it's important for travel bookings
• How recent Facebook updates affect your marketing campaigns and bookings
• Introducing a simple booking tracking solution and how it can help you increase your Facebook Ads ROI
• How FB Ads tracking impacts customer experience
• Who this is for and how to apply the new technique to your Ad campaigns

WHO this is for:  

✔ Group travel companies running or considering Facebook Ads
✔ Business Founders, Operational Managers, Independent Agents.

Full Webinar Replay: