Join us for welcome drinks and meet your fellow attendees.

Two drinks are included in your conference ticket.

The Tourpeneur Team will kick off the conference with a welcome and some opening words.

Speaker: Mitch Bach, Tourpreneur

See our full speaker line-up here.

Session: Bring your questions and challenges to discuss in a group setting.

Speaker: Peter Syme, Tourpreneur

See our full speaker line-up here.

Session: This session is geared towards day tour operators who are interested in transitioning into multi-day business.  You'll learn the basics of the multi-day landscape as well as things you'll need to keep in mind as you expand your business.

Speaker: Chris Torres, Tourpreneur

See our full speaker line-up here.

Session: This session will cover the different sections of the customer journey and how to market to each one across different platforms from FB and Google ads to email marketing.

Speaker: João Camara, TourRadar

See our full speaker line-up here.

Session: In this session you’ll learn the most common mistakes that tour operators make when creating an OTA listing and how to easily optimize your listing for more sales.

Speaker: Chris Torres, Tourpreneur

See our full speaker line-up here.

Session: Join this open group brainstorm session and experiment with mapping out your customer journey using the Marketing Journey Toolkit with Chris.

Speaker: Nadine Gregorio, WeTravel

See our full speaker line-up here.

Session: WeTravel’s Account Executive Nadine Gregorio (she/her) will highlight important takeaways from the company’s annual travel trends report: Purchasing Habits: The Future of Travel Bookings and Payments. Nadine will answer the ever-important question — What’s Tech Got To Do With It? — as she walks through these trends, showing how technology can help tour operators seamlessly address travelers’ preferences and needs (and ultimately enhance their competitive edge). 

Speaker: Alex Bainbridge, Autoura  & Peter Syme, Tourpreneur

See our full speaker line-up here.

Session: Join Alex & Peter to ask them anything around AI, tech & travel.

Speaker: Jago Sermasi, Abaq DMC, Esther Romero, Turismo Andaluz, Javier Mateos de Porras, Prodetur

Moderator: Mitch Bach, Tourpreneur

See our full speaker line-up here.

Session: Creating a partnership with your local tourism board/DMO/government agency unlocks more resources than most operators realise.  In this case study, we'll hear from a local Spain operator and two of the government bodies they work with.  You'll walk away with ideas of what you can seek out locally to help your own business.

Speaker: Sally McKenna & Claire Williams, Youli

See our full speaker line-up here.

Session: Join the YouLi team and learn how to select the ideal tech solution that resonates with your values, empowers you to stand out, and allows you to convey your unique narrative.

Speaker: Iris Serbanescu, wmnsWORK

See our full speaker line-up here.

Session: “BURNOUT” - that one dreaded word that stops us in our tracks, especially as entrepreneurs or folks who like to accomplish a lot! But what does it really look and feel like to be burnt out, or on the brink of it? This important question often goes unanswered until it’s too late. In this workshop, speaking from her own experience with several bouts of near-burnout in her first year as founder of wmnsWORK, Iris will share what burnout actually is, what contributes to experiencing it (it’s not what you think!), and how we can mindfully support ourselves in the pursuit of finding harmony in our life and work.

Speaker: Jillian Dickens, Transformational Travel Council

See our full speaker line-up here.

Session: This session will focus on levelling up your experience design and using visitor behaviour change to make a positive impact for the traveler and the destination. Exercises and discussions are designed to generate ideas for how to enhance your current experiences to make them more meaningful and transformational, and prepare your business for the transformation economy.

Company: WeTravel

See our full speaker line-up here.

Session: See WeTravel’s software firsthand and talk to their team about their features.

Speaker: Paul Easto, Wilderness Scotland

Moderator: Peter Syme, Tourpreneur

See our full speaker line-up here.

Session: In this session we'll explore how you can grow your business through mutually beneficial B2B partnerships. Paul Easto will share his experience of scaling The Wilderness Group as a tour operator and DMC via B2B growth. How do you balance B2B with B2C business? What are the key challenges in developing meaningful partnerships? How do you manage pricing and why diversification is important? All this and more to support your business' growth plan.

Speaker: Matthew Newton, LeatherBack Travel

See our full speaker line-up here.

Session:  Are you and your team constantly drowning in to-dos with no realistic pathway out? Have you tried your hand at automation, but still find yourself chasing your tail? In this session, Matthew Newton will share how his team has rapidly scaled their tour company to $5m+ in just 18 months using a simple framework. He will cover topics such as - when is too early to automate, what can be automated, how to balance automation with other solutions such as SOPs (standard operating procedures) and outsourcing, and most importantly - how to get your team onboard for the journey and actively improving your systems for themselves.

Speaker: Harry Alvarez, Offbeat Travel

See our full speaker line-up here.

Session: If you're curious about how to get into student travel as an operator, you can bring your questions for Harry during this roundtable.

During this live podcast recording the Tourpreneur team will discuss industry trends, share some observations and takeaways from the 1st day and give closing remarks.

Have you ever thought about getting into self-guided tours?  Try one out for yourself!

Our sponsor DGtalguide has put together a self-guided tour to take you on a walk through some of Seville's hidden attractions, starting at our venue.

Note:  To sign up for this free tour, you can click on the link (Italian version here) and download the DGtalguide app.  While you will see the tour in your 'My Tours' section, it will not be downloadable until 24hrs before the tour start.  If you have any questions you can ask Andrey Matveev from Team DGtalguide, who will be at the conference!

Speaker: Sofie Hussain, With Love Sophiella

Moderator: Mitch Bach, Tourpreneur

See our full speaker line-up here.

Session: In this session you’ll learn about the world of content creators (”influencers”); how they work with operators, what value they can offer (from spreading the world about your tours to affiliate partner to taking tour photos or writing content for your own blog), how to vet the good ones, and how to create mutually beneficial partnerships.

Speaker: Casey Siemasko, Untethered Media

Moderator: Chris Torres, Tourpreneur

See our full speaker line-up here.

Session: Your brand is not your logo. Your brand is how you make people feel — and, as you’ll find out, it’s more important now than ever. Get a powerful 7-part framework to create an irresistible brand that stands out from the crowd, attracts your dream customers, and sells more tours.

Company: YouLi

See our full speaker line-up here.

Session: See YouLi’s software firsthand and talk to their team about their features.

Speaker: Peter Syme, Tourpreneur

See our full speaker line-up here.

Session: Bring your questions and challenges to discuss in a group setting.

Speaker: Klaudija Janzelj, TUI

See our full speaker line-up here.

Session: Choosing your sales/distribution strategy to maximize your profit is essential for your business. We will be discussing what should be the ratio between direct and indirect sales to fit your business needs, who are the online/offline resellers and how to best work with them to optimize your sales.

Speaker: Mitch Bach, Tourpreneur

See our full speaker line-up here.

Session: In this session you’ll learn how to put together experiences that will be memorable, impactful, and easily replicable.

Speaker: Matthew Newton, LeatherBack Travel  & Peter Syme, Tourpreneur

See our full speaker line-up here.

Session: Join Mat & Peter to ask them anything around B2B strategies.

Speaker: Cyra Alcock, Walks & Monica Malpezzi Price, ACTIVEITALY &  Andrey Matveev, DGtalguide

Moderator: Don Littlefield

See our full speaker line-up here.

Session: In this panel we’ll discuss the pain points of two different ends of the partnership spectrum, vendors/suppliers, and competitors and offer real world examples of how strong partnerships, and working together can help everyone come out stronger.

Speaker: Dan Moore, Untethered Media

Moderator: Chris Torres, Tourpreneur

See our full speaker line-up here.

Session: Watch a multi-day tour operator get their website totally transformed as you discover the essential elements of a compelling, sales-focused tourism website.

Company: DGtalguide

See our full speaker line-up here.

Session: See DGtalguide’s software firsthand and talk to their team about their features.

Speaker: Sue Cockell, Sue WhereWhyWhat & Harry Alvarez, Offbeat Travel

See our full speaker line-up here.

Session: This panel will discuss two niche markets; student travel and solo female travelers 50+ years. Learn about what these fast growing (& big spending) groups are looking for in a tour, how to get in front of them, and how to best cater to their needs.

Speaker: Sarah Gemba, Spain Savvy

Moderator: Mitch Bach, Tourpreneur

See our full speaker line-up here.

Session: Delve into the world of travel designers, and what it means to add this partner stream into your distribution plan. This session will break down the basics (for example, 'travel designer' v 'travel agent'), give a recipe for strong relationships, how to find the right partner, and give an insight into how travel designers can connect your business with clients.

Speaker: Peter Syme, Tourpreneur

See our full speaker line-up here.

Session: TBA

Speaker: Hala Benkhaldoun, Intrepid Travel

See our full speaker line-up here.

Session: Our keynote speaker will talk about the power we can have through our tours. She’ll share her team’s efforts to create community-based tourism activities to scale, and the work that they’ve taken on to get more females guide licenses.

We'll toast to a successful conference with all of our new connections.

Join us for some drinks under Las Setas.

Cash bar- nothing official for our group, just a meet-up spot for those who want to join!

On this morning we'll organize you into small breakout groups who will meet over breakfast around topics such as; women in travel, solopreneurs, and day tour to multi-day.

We'll all meet under Las Setas and be sorted into groups on the spot.

Topics TBA.